Subdomains are effectively just like domains but with another dot, as an example if your domain was plasticsurgery.com, a subdomain could be my.plasticsurgery.com or your.plasticsurgery.com. They can lengthen your domain address significantly, and make it more difficult to remember, but the good news is with the majority of the lower-cost hosting services you can have as many as you want!
But do you need them? Could using endless subdomains beneficially change the rankings of the main domain? Subdomains really came into being to aid large websites organize themselves. Should you pay attention to an enormous site, you will probably find a subdomain prefix. The reason being when building 1000s of pages, subdirectory names can get too long or simply just start looking very similar that it is hard to differentiate between them easily.
You have as much subdomains of the original domain name as you wish, but that doesn’t mean you are able to replicate your main site across hundreds of subdomains, it will not enhance your main site’s ranking or devote the SERPs (Search Results Pages), actually the major search engines will discover the duplicate content and probably penalize you for the replicated subdomains you have created.
If you intend to develop out a massive website, subdomains certainly are a very helpful organizational tool if you can plan the structure of your own site well. As an example you can have: marketing.yourdomain.com, sales.yourdomain.com, customerservice.yourdomain.com, but for the majority of ordinary web marketers this is completely unnecessary.
For any large corporation this delineation of departments may be very useful when numerous workers are adding articles and data to your site – there is certainly always a chance that a subdirectory might need to be utilised by two entirely separate departments and result in a problem. For example you might have: sales.mydomain.com/how-to-license-your-product and customerservice.yourdomain.com/how-to-license-your-product – two entirely different articles written by two separate departments.
Should you be starting an internet site to get a rapidly growing company, then chances are you already have planned the hierarchy of the domain using a professional company building your website.
The rules of SEO (Search Engine Optimisation) still apply equally to domains and subdomains. Search engines like google will treat each as being a separate entity, in case your main site includes a high PR, it does not mean that the subdomains will have the identical pagerank, even if you can link the primary domain for the subdomains manually and the other way round, you will not be penalized for that.
Some time ago web developers saw a loophole within the major search engines ranking system and they also would deceive search engines like google into thinking that a site was much bigger than it genuinely was by making use of duplicate or only slightly different content and also the same keywords within subdomains. The lid was placed on that practice several years ago for obvious reasons. Many sites were ixlazr top ranking for keywords but they were without substance to support that ranking.
If you have a big niche that might be covering many subjects, let’s say motorcycles, and you wanted to have a separate subdomain for every type of motorcycle – it might be smart to use subdomains for every brand, rather than purchasing a large number of different domains for each and every form of motorcycle. It will save you money and you won’t will need to go through the laborious procedure of getting a good domain for each category. You can also link internally to relevant information, which makes it a lot easier for a visitor, and it’s beneficial to you because that visitor is staying on the site.
So the usage of subdomains really boils down to what size you would like your web site to become, and exactly how many topics it is going to cover.